02.16.2022. By Sam Danley. BERKELEY, CALIF. — Prime Roots is setting its sights on the bulk deli category, adding deli meats and charcuterie to its lineup of koji-based meat alternatives. The ...Koji mycelium company partners up on meat-free charcuterie offerings. Berkeley, Calif.-based Prime Roots has formed a partnership with Fabrique Délices, to manufacture meat-free foie gras and pâtés with the Hayward, Calif.-based maker of traditional charcuterie, mousses and pâtés, the companies confirmed for Alt-Meat.. Using Prime Roots' plant-based protein …Prime Roots. Since founding Prime Roots in 2017, Kimberlie Le and Joshua Nixon have put a wide range of plant-based products, including meatless bacon, seafoodless seafood, and ready-to-eat meals like beefless Bolognese and bulgogi, on the market. The secret to their success is a Japanese fungi “superprotein” called Koji, which, …Prime Roots is a recent addition to the increasingly crowded alternative meat market, which has exploded in recent years after companies like Beyond Meat and Impossible Foods showed the world they ...BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line of Koji Charcuterie and fully sliceable bulk Koji Deli Meats. Prime Roots' new Koji Meat line includes umami-rich hams, turkey, and salami, all of ...Ingredients Nutrition. Koji Culture, Yeast, Water, Natural Flavor, Konjac Root Flour, Rice Bran Oil, less than 2 percent of: Sea Salt, Rice, Spices, Garlic Powder, Natural Lycopene For Color, Sesame Oil, Hydrated Lime, Sodium Ascorbate (Vitamin C), Fruit Juice For Color. TAKE A. TICKET. A classic Koji Ham inspired by the German tradition, with ...Prime Roots is an alternative seafood and meat company creating delicious products made from Koji, a Japanese superfood. Headquartered in Berkeley, California, Prime Roots is committed to positively influencing America’s food culture and reducing the hefty environmental impact of meat.Prime Roots’ product lineup includes alternatives for nearly 75% of conventional deli offerings, such as cracked pepper turkey, black forest ham, hickory bacon, salami and pepperoni. The company’s products contain zero nitrates, preservatives, soy or wheat and are roughly 90% more sustainable than conventional meats due to lower emission levels and land …Oct 29, 2020 · Prime Roots started life as Terramino Foods, then last year rebranded to Prime Roots whose first product to market – a koji-based vegan bacon – shot to fame when it sold out almost immediately upon its launch this March. This week its plant-based ready meals featuring koji fungus-based bacon, beef and chicken, launched into Whole Foods. Consumers are convinced: retail partners report that Prime Roots' deli meat consistently sells out before lunch and sales are pacing at 5-10x higher than other plant-based alternatives. The market for deli meats in the United States is huge and rapidly growing, with over 300 million sandwiches eaten daily.Nov 21, 2022 · Prime Roots now states it is on a mission to disrupt the $300Bn bulk deli industry, and its sliceable Koji-Meats are on track to revolutionizing traditonal deli counters. ©Prime Roots. “Through the power of koji mycelium, we are able to create better-tasting meats for every type of eater,” says Prime Roots’ CEO Kimberlie Le. In Episode 4, members from the UC Berkeley Alt: Meat Lab are featured to talk about the cultural significance of foods and why it’s difficult to change diets. The episode features UC Berkeley and Alt; Meat Lab alum, Kimberlie Le, Co-Founder of Prime Roots; Former Alt: Meat Lab Co-Director, Celia Homyak; and Mario Ubiali, Alt: Meat Lab Partner ... Prime Roots’ mycelium deli meat was featured in Netflix’s You Are What You Eat documentary | Courtesy: Prime Roots. In the documentary, Gardner describes the Standard American Diet – or “SAD” – as “not very healthy”. The result – a food culture built on processed foods – comes from decades of influential marketing ...Apr 26, 2021 · The star ingredient in all of Prime Root’s bacon and alternative protein products is koji, a filamentous fungus. Koji is important in Japanese cuisine because it is used in products like miso, sake, and soy sauce. The fungus is great for plant-based meat alternatives in that it grows rapidly, has a neutral flavor, and it can be easily molded ... Nov 10, 2020 · Prime Roots makes meat and seafood alternatives with the umami-rich mold that gives its products a meaty texture and flavor. A BLT sandwich made with Prime Roots koji-based bacon. Photo: Prime Roots. Berkeley’s Prime Roots thinks of itself as “the Omaha Steaks for plant-based food.”. The company sells its plant-based meats online through ... Prime Roots is a leading innovator of deli-style meats made from koji mycelium that recently announced $30 million in Series B funding from True Ventures, Pangaea Ventures, Prosus Ventures, Top Tier Capital, Diamond Edge Ventures, SOSV/IndieBio, Solasta Ventures, Monde Nissin, Alumni Ventures, Gaingels, Meach Cove Capital, The House Fund, and …Prime Roots currently has a team of 10. Last year they participated in the prestigious IndieBio accelerator program and raised $4.25 million. By choosing to use mycelium as a meat substitute, Prime Roots is going up against one of the highest-grossing meat alternative companies in the world: Quorn. The company uses fermented mycoprotein, a type ...Oct 15, 2023 · Prime Roots is the first freshly-sliced to order plant-based deli meat rolling out to your local delis. Clean with no nitrates, cholesterol, soy, and it’s gluten free plus it’s nutritious with a good amount of protein and fiber. It tastes just like classic deli cuts because Prime Roots uses the same epicurean processes and flavorful ... Hickory Koji-Bacon. Ready to be fresh-sliced to your favorite thickness and full of meaty flavor. The classic Koji Bacon that started it all. Find at partner location. Ingredients Nutrition. Koji Culture, Water, Yeast, Coconut Oil, Konjac Root Flour, Natural Flavor, less than 2 percent of: Rice Bran Oil, Rice, Sea Salt, Natural Smoke Flavor ...New York, New York June 24, 2023— Prime Roots, the leading innovator of deli-style meats made from koji mycelium, today announced today it is now selling in the State of New York to …Prime Roots. Since founding Prime Roots in 2017, Kimberlie Le and Joshua Nixon have put a wide range of plant-based products, including meatless bacon, seafoodless seafood, and ready-to-eat meals like beefless Bolognese and bulgogi, on the market. The secret to their success is a Japanese fungi “superprotein” called Koji, which, …Feb 16, 2022 · BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line ... Prime Roots is on a mission to provide a better cut of meat for every type of eater. Rooted in koji, Prime Roots is able to replicate the taste and texture of meat without any of the environmental ...Introducing: Koji Charcuterie, which Prime Roots describes as, "umami-rich hams, turkey, and salami, all of which can be hand-sliced in true deli style." While plant-based proteins aren't new, Prime Roots takes a different approach in the creation process, instead of using "soy, wheat or peas, Prime Roots' meats are made with koji, which can …Aug 3, 2022 · 2122 Shattuck Ave, Berkeley, CA 94704. Millenium. 5912 College Ave, Oakland, CA 94618. From our tasting & training at Bi-Rite Market! At Prime Roots, we are celebrating the culture of meat. Established in 2017 in Berkeley, California, we've taken pride in our Bay Area roots. Founders Kim and Josh met at UC Berkeley and built what would become ... Prime Roots’ product lineup includes alternatives for nearly 75% of conventional deli offerings, such as cracked pepper turkey, black forest ham, hickory bacon, salami and pepperoni. The company’s products contain zero nitrates, preservatives, soy or wheat and are roughly 90% more sustainable than conventional meats due to lower emission levels and land …California’s Prime Roots has announced its new range of vegan meats and pâtes designed to mimic animal-based alternatives in appearance, taste and carving ability. Pepperoni, smoked ham and black pepper turkey can be ordered as a whole joint, ready for slicing and shaving on a commercial machine. Alongside deli meats for slicing, the …Mushroom-based protein startup Prime Roots is expanding distribution of its alt-based meats to deli counters and restaurants across the US with the help of $30m in Series B funding, brand CEO...Koji Pepperoni. Striking the perfect balance between salt and spice, Koji Pepperoni makes a flavor-packed addition to your charcuterie board or sandwich. Find at partner location. Ingredients Nutrition. Koji Culture, Water, Yeast, Konjac Root Flour, Natural Flavor, Pea Starch, Coconut Oil, Sea Salt, less than 2 percent of: Rice Bran Oil, Spices ...US alternative meat company Prime Roots has launched a new line of koji deli meats and charcuterie, designed to mimic products found at the deli counter.The "bacon"-wrapped "turkey" Prime Roots. You have have heard about a shortage of meat and small birds during this COVID holiday season. Prime Roots, the California startup behind a plant-based ...Consumers are convinced: retail partners report that Prime Roots' deli meat consistently sells out before lunch and sales are pacing at 5-10x higher than other plant-based alternatives. The market for deli meats in the United States is huge and rapidly growing, with over 300 million sandwiches eaten daily.May 15, 2023 · Prime Roots just raised an additional $30 million to disrupt deli cases with its novel vegan meat. Berkeley, CA-based vegan brand Prime Roots has raised another $30 million to bring its vegan deli meats to deli counters and restaurants nationwide. This new investment brings its total funding to $50 million since the company launched in 2017. May 15, 2023 · Founded in 2017, Berkeley-based Prime Roots is a plant-based deli and charcuterie company on a mission to satisfy meat cravings with better tasting food that nourishes in naturally better ways ... BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever...333 Likes. San Francisco Bay Area vegan startup Prime Roots unveiled its offerings for Thanksgiving this week, including the Turkey Special—a whole vegan bird available in limited quantities for $39.99 from the company’s website. The vegan turkey features more protein than its animal-derived counterpart and comes with the added …Koji is the first ingredient in all of Prime Roots’ deli and charcuterie meats. The products were made for slicing just like conventional deli meat, so you can have it shaved thin or thick cut and serve it warm or cold – there are so many applications from sandwiches to pizzas, and it is a 1-1 replacement for deli meat, adds Le.California’s Prime Roots has announced its new range of vegan meats and pâtes designed to mimic animal-based alternatives in appearance, taste and carving ability. Pepperoni, smoked ham and black pepper turkey can be ordered as a whole joint, ready for slicing and shaving on a commercial machine. Alongside deli meats for slicing, the …Koji Culture, Yeast, Water, Pea Fiber, Natural Flavor, Calcium Carbonate, Konjac Root Flour, less than 2 percent of: Sea Salt, Rice Bran Oil, Onion Powder, Spices, Garlic Powder, Rice, Natural Smoke Flavor, Sesame Oil, Hydrated Lime, Sodium Ascorbate (Vitamin C). TAKE A. TICKET. Our signature Koji Turkey infused with smokey flavor for a savory ...New Bacon Sliced Pack - Prime Roots ... V5 BaconJason chats with Prime Roots Co-Founder and CEO Kimberlie Le, the maker of game-changing vegan deli meats made from Koji. https://www.primeroots.com...WHAT IS PRIME ROOTS? Prime Roots is a Koji-Meat company - a group of meat lovers that don’t want to compromise taste while doing better for the environment. →. IS IT ACTUALLY …Crafted with the same epicurean processes of roasting, drying and curing, Prime Roots koji-meats are a near perfect meat replica that can be shaved, thick cut for sandwiches or purchased by the ...Koji mycelium company partners up on meat-free charcuterie offerings. Berkeley, Calif.-based Prime Roots has formed a partnership with Fabrique Délices, to manufacture meat-free foie gras and pâtés with the Hayward, Calif.-based maker of traditional charcuterie, mousses and pâtés, the companies confirmed for Alt-Meat.. Using Prime Roots' plant-based protein …Mushroom-based protein startup Prime Roots is expanding distribution of its alt-based meats to deli counters and restaurants across the US with the help of $30m in Series B funding, brand CEO...Prime Roots' meat and seafood alternatives will be available for purchase on its website, and shipped directly to hungry diner's doors nationwide in early 2020. For more information, please visit ...Koji-Deli Meats. Classic Smoked Koji Turkey. Our signature Koji Turkey infused with smokey flavor for a savory depth, honoring American smokehouse culture. Cracked Pepper Koji Turkey. Oven-roasted Koji Turkey seasoned simply with cracked black pepper, giving a little kick to a lunchbox favorite. Classic Smoked Koji Ham.Now, in the 21st century, San Francisco-based startup Prime Roots, unveils the first deli-style meats made from koji mycelium, which the company says has the texture of deli …6oz A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander. What is Koji? Koji is the bacteria starter used to make many Japanese fermented products such as sake, soy sauce and miso. It is an ancient ingredient but due to growing interest in fermented foods and their health benefits, it has recently increased in popularity as it is a …Feb 16, 2022 · BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line ... Prime Roots | 6,675 followers on LinkedIn. Prime Roots is making plant-based deli classics. Join our team & build a better food system! | Prime Roots is celebrating the culture of meat by ...Feb 16, 2022 · BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line ... 05 Jun 2023 --- Mycoprotein-producer Quorn Foods has partnered with US-based plant-based meat pioneer Prime Roots, which will see market expansion and collaboration of alt-meat products. The initiative is paired with a minority investment in Prime Roots, as both companies are expected to enhance their capabilities in the mycelium space.Pure Roots Provisions | King of Prussia PA. 484-222-2288. 411 Swedeland Road, King of Prussia PA 19406.Explore Prime Roots' revolutionary plant-based meats crafted with koji for an umami-rich flavor. Soy-free, gluten-free, and non-GMO options that are eco-friendly without sacrificing taste. Learn how they satisfy both dietary needs and environmental consciousness.Nov 21, 2022 · Prime Roots now states it is on a mission to disrupt the $300Bn bulk deli industry, and its sliceable Koji-Meats are on track to revolutionizing traditonal deli counters. ©Prime Roots. “Through the power of koji mycelium, we are able to create better-tasting meats for every type of eater,” says Prime Roots’ CEO Kimberlie Le. Restaurant. 1 Up Bistro. 1404 Madison Ave. New York, NY 10029. Deli Meat. Restaurant. 1upbistro.com. 2nd Ave Gourmet Deli & Juice Bar. 884 2nd Ave. New York, NY 10017. Deli …The Berkeley company’s line of deli meats—turkey, salami, pepperoni, and ham, as well as pâté spreads and bacon—are made primarily of koji, a quick-growing fungus with long fibrous roots that mimic meat muscle fibers in look and texture. Which means that koji-derived meat alternatives, unlike plant-based ones, need minimal chemical ...BERKELEY, Calif. – Prime Roots, formerly known as Terramino Foods, plans to launch new plant-based meat alternatives for bacon, chicken and other items during spring 2020. The products can be ...In Episode 4, members from the UC Berkeley Alt: Meat Lab are featured to talk about the cultural significance of foods and why it’s difficult to change diets. The episode features UC Berkeley and Alt; Meat Lab alum, Kimberlie Le, Co-Founder of Prime Roots; Former Alt: Meat Lab Co-Director, Celia Homyak; and Mario Ubiali, Alt: Meat Lab Partner and CEO …May 15, 2023 · Prime Roots just raised an additional $30 million to disrupt deli cases with its novel vegan meat. Berkeley, CA-based vegan brand Prime Roots has raised another $30 million to bring its vegan deli meats to deli counters and restaurants nationwide. This new investment brings its total funding to $50 million since the company launched in 2017. While Prime Roots is not the only deli meat alternative company in the industry, it is the only one entering stores with a mycelium product custom sliced behind the deli counter.333 Likes. San Francisco Bay Area vegan startup Prime Roots unveiled its offerings for Thanksgiving this week, including the Turkey Special—a whole vegan bird available in limited quantities for $39.99 from the company’s website. The vegan turkey features more protein than its animal-derived counterpart and comes with the added …Prime Roots launched in 2017, creating a koji-based mycelium protein that it claims successfully replicates the texture and flavour of conventional deli meat. And its offerings go a step further: these aren’t deli slices, they’re whole joints. Its current lineup includes deli meats, charcuterie and bacon. The whole cuts include turkey (cracked …A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander.May 18, 2022 · Prime Roots learned that consumers did love the koji meats, but there were other factors as well. “It’s also that the behind-the-glass, bulk deli category is somewhere where there are no ... The Berkeley company’s line of deli meats—turkey, salami, pepperoni, and ham, as well as pâté spreads and bacon—are made primarily of koji, a quick-growing fungus with long fibrous roots that mimic meat muscle fibers in look and texture. Which means that koji-derived meat alternatives, unlike plant-based ones, need minimal chemical ...US alternative meat company Prime Roots has launched a new line of koji deli meats and charcuterie, designed to mimic products found at the deli counter.Nov 21, 2023 · Prime Roots, which utilizes koji (Aspergillus oryzae) to craft plant-based deli and charcuterie meats, is on a mission to “provide a better cut of meat for every type of eater.”. Traditionally grown on rice, barley and soybeans, koji is a centuries-old filamentous fungus that originated in Asia. It is a key ingredient used in the production ... Prime Roots meats are gluten-free and soy-free and are made with high quality, whole food koji superprotein that is grown locally in the San Francisco Bay Area. The meaty, umami-rich koji is often ...Prime Roots, a leading innovator of freshly sliced plant-based deli classics made from koji, is featured in final episode 4 of the “You Are What You Eat: A Twin Experiment” docuseries that launched on Netflix January 1, 2024.The docuseries follows four sets of twins whose diets diverge with one eating an omnivore diet and the other …Prime Roots launched in 2017, creating a koji-based mycelium protein that it claims successfully replicates the texture and flavour of conventional deli meat. And its offerings go a step further: these aren’t deli slices, they’re whole joints. Its current lineup includes deli meats, charcuterie and bacon. The whole cuts include turkey (cracked …We take the koji in its whole and purest form, then mix it with a few other plant and fungi derived ingredients to make meats that taste, feel, and look just like the “conventional” animal product. …Nov 10, 2020 · Prime Roots makes meat and seafood alternatives with the umami-rich mold that gives its products a meaty texture and flavor. A BLT sandwich made with Prime Roots koji-based bacon. Photo: Prime Roots. Berkeley’s Prime Roots thinks of itself as “the Omaha Steaks for plant-based food.”. The company sells its plant-based meats online through ... Jan 2, 2024 · Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line of Koji Charcuterie and fully sliceable bulk Koji Deli Meats. Prime Roots’ new Koji Meat line includes umami-rich hams, turkey, and salami, all of which can be hand-sliced in true deli style. … California startup Prime Roots wants to disrupt the $300 billion global deli food industry with its vegan deli meats that include black pepper turkey, smokey ham, and pepperoni that can be sliced and shaved to order. by Anna Starostinetskaya. February 21, 2022. San Francisco Bay Area startup Prime Roots just unveiled a new line of vegan deli ...Koji mycelium company partners up on meat-free charcuterie offerings. Berkeley, Calif.-based Prime Roots has formed a partnership with Fabrique Délices, to manufacture meat-free foie gras and pâtés with the Hayward, Calif.-based maker of traditional charcuterie, mousses and pâtés, the companies confirmed for Alt-Meat.. Using Prime Roots' plant-based protein …keep up with new product and partnership announcements with our newsletter.California’s Prime Roots has announced its new range of vegan meats and pâtes designed to mimic animal-based alternatives in appearance, taste and carving ability. Pepperoni, smoked ham and black pepper turkey can be ordered as a whole joint, ready for slicing and shaving on a commercial machine. Alongside deli meats for slicing, the …Explore Prime Roots' revolutionary plant-based meats crafted with koji for an umami-rich flavor. Soy-free, gluten-free, and non-GMO options that are eco-friendly without sacrificing taste. Learn how they satisfy both dietary needs and environmental consciousness.Jan 13, 2022 · Prime Roots was born out of UC Berkeley's Alt: Meat Lab, where students that semester were challenged to make fish, without actually using fish. After growing up in her mom's restaurant and experimenting with fermentation in the kitchen, Kim knew well the culinary potential of koji. Koji. In comparison to the years it takes to grow an animal or 10+ days for other fungi, koji only takes 2-3 days to grow and nearly produces 0 byproducts.Prime Roots is a company that produces koji-based mock meats with meat-like texture and flavor. Learn how they use koji, a fungus, to create sliceable deli meats, salmon burgers, and more, and how they aim to …Prime Roots | 6,675 followers on LinkedIn. Prime Roots is making plant-based deli classics. Join our team & build a better food system! | Prime Roots is celebrating the culture of meat by ...Sliced Sandwich Pepperoni-Sales Sample - Prime Roots. TAKE A. TICKET. KEEP UP WITH NEW PRODUCT AND PARTNERSHIP ANNOUNCEMENTS WITH OUR NEWSLETTER. A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander.SAN FRANCISCO, May 15, 2023 /PRNewswire/ -- Prime Roots, the leading innovator of deli-style meats made from koji mycelium, today announced $30 million in Series B funding from True Ventures,... In comparison to the years it takes to grow an animal or 10+ days for other fungi, koji only takes 2-3 days to grow, and produces nearly 0 byproducts. We take the koji in its whole and purest form, then mix it with a few other plant and fungi derived ingredients to make meats that taste, feel, and look just like the “conventional” animal ... Prime Roots is the first and only company tackling the deli case with the identical microscopic texture of meat, along with its umami taste made from plants. “Delis and bodegas are a quintessential part of the food culture in New York, so we can’t wait for New Yorkers to try our freshly sliced plant-based option on their favorite subs and …About Prime Roots. Kimberlie Le dropped out of Berkeley for the Theil Fellowship to make meat and seafood alternatives alongside her former classmate Joshua Nixon. The duo has gone on to raise ...The star ingredient in all of Prime Root’s bacon and alternative protein products is koji, a filamentous fungus. Koji is important in Japanese cuisine because it is used in products like miso, sake, and soy sauce. The fungus is great for plant-based meat alternatives in that it grows rapidly, has a neutral flavor, and it can be easily molded ...
keep up with new product and partnership announcements with our newsletter.. Boden's
Prime Roots currently has a team of 10. Last year they participated in the prestigious IndieBio accelerator program and raised $4.25 million. By choosing to use mycelium as a meat substitute, Prime Roots is going up against one of the highest-grossing meat alternative companies in the world: Quorn. The company uses fermented mycoprotein, a type ...Who is Prime Roots. Prime Roots is on a mission to provide a better cut of meat for every type of eater. Rooted in koji, Prime Roots is able to replicate the taste and texture of meat without any of the environmental costs of animal proteins. Prime Roots was founded by CEO Kimberlie Le and CTO Joshua Nixon, who pull from their research at UC Berkeley and …BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line of Koji Charcuterie and fully sliceable bulk Koji Deli Meats. Prime Roots' new Koji Meat line includes umami-rich hams, turkey, and salami, all of ...Koji. In comparison to the years it takes to grow an animal or 10+ days for other fungi, koji only takes 2-3 days to grow and nearly produces 0 byproducts.Alternative deli meat startup Prime Roots announced today that it has raised $30 million in its Series B, despite reports of cooling consumer interest in plant-based products.27 Oct, 2020, 11:00 ET. BERKELEY, Calif., Oct. 27, 2020 /PRNewswire/ -- Prime Roots, the all-natural, plant-based meat producer will bring delicious, high quality, meat-free meals to eaters...In Episode 4, members from the UC Berkeley Alt: Meat Lab are featured to talk about the cultural significance of foods and why it’s difficult to change diets. The episode features UC Berkeley and Alt; Meat Lab alum, Kimberlie Le, Co-Founder of Prime Roots; Former Alt: Meat Lab Co-Director, Celia Homyak; and Mario Ubiali, Alt: Meat Lab Partner and CEO …US alternative meat company Prime Roots has launched a new line of koji deli meats and charcuterie, designed to mimic products found at the deli counter. In Episode 4, members from the UC Berkeley Alt: Meat Lab are featured to talk about the cultural significance of foods and why it’s difficult to change diets. The episode features UC Berkeley and Alt; Meat Lab alum, Kimberlie Le, Co-Founder of Prime Roots; Former Alt: Meat Lab Co-Director, Celia Homyak; and Mario Ubiali, Alt: Meat Lab Partner ... Delicious Animal-Free Deli Meats | Prime Roots. Elevator Pitch Fireside Chat. Subscribe for More Videos » Read on Forbes » Work at Prime Roots. National Retail Sales Manager - New …Now, in the 21st century, San Francisco-based startup Prime Roots, unveils the first deli-style meats made from koji mycelium, which the company says has the texture of deli …While Prime Roots is not the only deli meat alternative company in the industry, it is the only one entering stores with a mycelium product custom sliced behind the deli counter.Prime Roots is the first and only company tackling the deli case with the identical microscopic texture of meat, along with its umami taste made from plants. “Delis and bodegas are a quintessential part of the food culture in New York, so we can’t wait for New Yorkers to try our freshly sliced plant-based option on their favorite subs and ….